ABM & Field Marketing Services | Sparkwell Advisory

Late-Stage Deal Acceleration Sprint

Duration: 6 weeks
Purpose: Accelerate your 3–5 most strategic deals that are at risk of stalling or slipping.

‍What We Do:

Map the decision network and pinpoint the executives who can move each deal forward.

Build role-specific value cases that speak to their priorities.

Create mutual decision frameworks so both sides are clear on the path to close.

Outcomes:

Immediate progress on high-value opportunities

Stronger executive coverage in each deal

Clear next steps to reach commit faster

What’s Included:

Pre-Work Power Mapping – decision-maker identification and influence mapping for each deal.

Executive Readiness Plans – tailored narratives for CFO, CIO, COO, or other key stakeholders.

Facilitated Working Sessions – bring together account teams, leadership, and marketing to align on the advancement plan.

48-Hour Action Brief – precise next steps and timelines for each deal.

Executive Access Framework
(Core Retainer)

Duration: 90-day build, then 6–12 month run
Purpose: Install a repeatable, organization-wide system to prioritize the right executives, prepare for their conversations, and integrate engagement into every sales and marketing motion.

What We Do:

Create prioritized account power maps for your top accounts.

Build and maintain role-based enablement kits.

Facilitate a monthly Executive Revenue Council with your CRO and ELT.

Outcomes:

Cultural and operational shift toward executive-first thinking

Consistent alignment on who matters most and why

Higher win rates and shorter late-stage cycles

What’s Included:

90-Day Build – full account prioritization, executive mapping, and toolkit creation.

Monthly Governance – Executive Revenue Council facilitation, pipeline review, and play updates.

Quarterly Refreshes – update power maps, narratives, and engagement plays to keep pace with changes.

Event-to-Executive Engine

Duration: Event cycle prep + execution + 30-day follow-through
Purpose: Maximize the strategic value of major industry events by ensuring your team is prepared, positioned, and following through with the right executives.

What We Do:

Identify target executives attending the event.
Prepare role-based narratives and conversation starters.
Design on-site and surrounding engagement plays.
Build a 30-day post-event advancement plan tied to your forecast.

Outcomes:

Higher-quality executive interactions at events
Deals moving forward within 30 days of the event
Tangible ROI on event spend

What’s Included:

Pre-Event Targeting – account and contact list refinement, intent signal review.
Executive Prep Kits – concise talking points, value cases, and follow-up plans.
On-Site Activation Plan – private dinners, micro-briefings, analyst touchpoints.
Post-Event Playbook – specific actions for advancing each executive conversation.

Let's Spark Your Revenue Growth, Together

Late-Stage Deal Acceleration Sprint

Executive Access Framework (Core Retainer)

Event-to-Executive Engine

Let's Spark Your
Revenue Growth, Together

Executive Access Framework
(Core Retainer)