About Sparkwell Advisory – Enterprise Pipeline Specialists

Sparkwell Advisory was built with
a clear mission

To help B2B marketing and sales teams drive real growth by making smarter, more strategic connections - not just generating more noise.

We specialize in turning ABM, field marketing, and AI-driven insights into clear go-to-market strategies that accelerate executive engagement and move opportunities through the pipeline. With years of leadership experience inside enterprise and high-growth B2B organizations, we know what works — and what doesn’t — when the pressure to deliver pipeline is real.

We aren’t an agency. We’re not here to flood your team with more tasks.
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We’re strategic partners, focused on building tailored programs that connect strategy to results, and growth to revenue

15+

Years of B2B Enterprise
marketing experience

>$1B

In sourced and influenced
pipeline generated

300+

Marketing campaigns run
across 23 separate countries

Meet Evan Leek,
Founder & Principal

I help enterprise software companies turn complex go-to-market strategies into real revenue. Over the past 15+ years, I’ve sourced and influenced more than $1B in pipeline by making sure marketing and sales actually work together - like they should. When they’re aligned, and engaging execs like people (not personas), deals move faster and partnerships stick.

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A few things I've done:

Launched in international markets in 6 months – Took a scattered account list, added structure and ABM strategy, and opened up multi-million-dollar opportunities.
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Built marketing program from zero to best-in-class – Created a full GTM program - field, demand, ABM - for a software company starting with no automation. Ended with a full rebrand and a scalable, cross-functional engine.
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Orchestrated 200+ decision maker meetings – From CIO roundtables to tailored exec briefings, I build the moments that pull decision-makers back into deals.

How I work:

Events + ABM = momentum – Events are milestones. ABM turns them into trackable, personal progress.
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Know your audience before kicking off – What matters is understanding your buyers’ real-world problems first.
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Solve under pressure – I’ve been told, “Evan will figure it out.” That’s how I approach every unusual challenge that’s blocking revenue.

Outside of work:

I’ve got four kids and a calendar full of hockey, horseback riding, swim lessons, and school plays. That chaos keeps me sharp - especially when it comes to juggling high-stakes priorities and delivering on time.
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What I’m focused on now:

B2B marketing still struggles to create real senior-level engagement, especially late in the deal cycle. I’m focused on fixing that. If you are too, let’s talk.

Our Sweet Spots

Strategic Expertise

We've led marketing programs from the inside, not just advised from the outside.

Field + ABM Integration

We connect event strategy, ABM, and sales orchestration into one cohesive growth engine.

Actionable Partnership

We move quickly, focus on revenue impact, and stay aligned with your business goals.

About Us